Perspectives

Students minoring in cultural anthropology and European ethnology will be equipped to productively use current methods, research findings, and explanatory models from program to gain a competent understanding of contemporary processes of change in our society. They will acquire knowledge about the following processes:

• urban growth and densification, which are closely linked to increased mobility and pose challenges for infrastructure development,
• the growing importance of expertise in natural sciences and technology for individuals and societies, particularly with regard to human-environment relations, health, and nutrition,
• the intensification of transnational relations between individual regions and countries within Europe and their interrelationship with global developments
• the use and development of digital network media and their significance for knowledge development, information storage, social relationships, and work organization.

The program prepares students for a wide range of career opportunities. Depending on the combination of subjects, as well as any additional training or further qualifications, the program equips graduates for roles in areas such as:

Media production (television, radio, print media, online publishing, video and film production, multimedia)

Publishing and library sciences, information and content management

Museums, archives, libraries, documentation centers

Development cooperation, technology and knowledge transfer

Social and educational work, adult education, support programs for migrants, mediation, coaching

Marketing, advertising, market research, public relations, corporate communications

Product development/technology assessment

Consulting, human resources consulting

Policy advising, project development and evaluation, quality management

Cultural and leisure planning, cultural services, tourism

For an overview of potential career paths and fields of work, as well as interviews with alumni of Goethe University, visit the Career Service’s "What is Next?" page.